Dentist SEO Tips
If you are a dentist, SEO is very important to your business. The dental industry is extremely competitive and most dentists need to keep new clients coming in their doors. As a result, organic rankings and SEO are very lucrative for this business vertical.
Businesses that rank on the first page of Google are much more likely to bring in new clients. Is your business showing up on the first page of Google? Is your information being displayed properly in Google My Business? Let us help you with your dentist SEO and get your practice doing more business.
Dentist SEO Tip #1: Update Your Website
There’s a quote by Wayne Gretsky that says, “Skate to where the puck is going, not where it has been.” Old school techniques like ads in the yellow pages or newspapers are completely defunct in today’s world. Because of this, a lot of dentists are having to play catch-up.
Update the look and feel of your website. If someone is looking for a dentist in your location and they come across your website, they want to feel confident that you have your game together. Therefore, a website that looks like it was built in 1995 is not going to inspire them to contact you.
In contrast, a website that looks modern and is user-friendly is much more likely to convert potential dental clients into paying dental clients. This falls under the category of user experience. If your user experience is lacking, it may be time for an upgrade.
Which website would you be more inclined to reach out to as a dental client?
Or this one…
The Emotional Aspect of SEO
Believe it or not, emotions play a huge part in the SEO game. This is something that a lot of dentists and dental practitioners overlook. Does your website exude a feeling of confidence and trust? Or does it convey a feeling of mediocrity and complacency? Regardless, those emotions will come through to your website visitors and the number of website contacts will reflect those emotions.
But how do emotions play a part in SEO? Google rankings are based on an algorithm, which is math. Google doesn’t send actual human beings to websites to give them a rank based on subjective elements, right? So how can a website’s look and feel affect its Google ranking?
User experience metrics, most notably bounce rate and time on page, are how Google determines the average user’s confidence in your website. This is Google’s very clever and effective way of quantifying the look and feel of your website.
If a user clicks on a link to your website and then subsequently hits the back button, that’s known as a “bounce.” Also, Google is watching to see how long the average user spends on your website’s individual pages. This is recorded on your website’s time on page metric. Low bounce rates and higher than average time on page are indicators of a high-quality web page. Conversely, high bounce rates and lower than average time on page are indicators of a low-quality web page.
Here’s the bottom line:
If your user experience is poor, the best SEO in the world is not going to do much to improve your business. That’s why I put this tip at the top of the list. Inspire confidence with your website users by updating your website development.
Dentist SEO Tip #2: Obtain an SSL
One of the first things you can do to increase your web presence as a dentist or dental practitioner is to make sure you are in possession of an SSL, or a Secure Sockets Layer. The implementation of an SSL ensures that all data being passed from your web host to the user’s browser is encrypted.
Not only does the use of an SSL give your users more confidence in your brand, it is also a ranking factor by Google. For that reason, it is well worth your while to purchase one if you do not already have one.
How do you know if your website has an SSL? Look at it in your browser address bar. Does the web address start with http:// or https://? If it starts with https://, you have a SSL. If it starts with http://, you do not.
If your website does not have an SSL and you would like to purchase one, start with your web host. Popular web hosts such as GoDaddy and Bluehost offer SSL certificates for most websites. Also, if you are using a content management system such as CloudFlare, you can purchase an SSL certificate there.
Dentist SEO Tip #3: Upgrade to a WordPress website
For dentist SEO, WordPress can be an extremely valuable tool. WordPress is a very user-friendly CMS (content management system) that can be used by professionals with no background in web development or graphic design. It’s also open source, which means that anyone can use it. Also, it’s been around for quite a while, so most of the bugs have been worked out. And it’s not going anywhere. WordPress is a very stable content management system.
There are two forms of WordPress – wordpress.com and wordpress.org. I highly recommend you use wordpress.org, which is the more professional and much more adaptable of the two. Conversely, WordPress.com offers much more limited choices in terms of theme and does not support plugins, which add functionality to your site.
Do you want to be able to take payments online, give clients the ability to confirm appointment times, and check availability for their next dentist visit? There are plugins for those things, and many more, available through the WordPress.org content management system. Consequently, your dental clients are going to be much more engaged on your website, which makes for higher rankings in the search engines and happier overall clients in the long run.
You control the way your website displays. Update it today.
Here’s the benefit:
Converting your website to WordPress is a means to an end. Your web pages are not going to rank better simply because you converted them to WordPress. However, by converting your website to WordPress you are allowing for more active management of your site. Google likes web sites that are actively managed and updated regularly. Simply stated, by installing WordPress, or any other CMS for that matter, you are opening the door to more active and dynamic web page content.
Dentist SEO Tip #4: Use Local Keywords
If you are a local dentist, it is in your best interest to use the name of your city and state within the copy of your website. Don’t try to rank for terms like “dentist” or “dental practice.” There’s too much competition for these “head” keywords and you wouldn’t bring in much business from them anyway, being that the searcher is probably not in your neck of the woods. So don’t bite off more than you can chew.
Instead, go for “long tail” keywords like “Fort Collins dentist.” These keywords are much easier to rank for and they have a much higher “commercial intent,” which is to say that people searching for them are highly likely to be in the market for the purchasing of those services.
But how do you know which local keywords to use? There are several keyword research tools out there, some of which are free. If you are an SEO novice and just starting to do your own SEO, start with Google Keyword Planner and Uber Suggest. For more advanced users, tools like SEMrush and ahrefs.com can be much more effective.
How you benefit:
By incorporating more local keywords into the text of your web pages, you show up for more local search terms. These are your clients. These people are searching for your services. Connect with them and show them that you care about their dental health.
Dentist SEO Tip #5: Get on Google My Business
If you are focused on dentist SEO, one of the first places to start is Google My Business (GMB). This is a free service that is available to any business owner wanting to show up in the sidebar of the SERPs (Search Engine Results Pages). All you have to do is go to Google My Business and sign up for a free account.
Once you are logged in you will be asked to verify your business via a postcard that Google will send you via the USPS. After you receive the postcard, log in to your Google My Business account and enter the confirmation code from the postcard. That’s it. You are officially on GMB.
Next, fill out your GMB profile as completely as possible. Add yours of operation, holiday hours, pictures of the interior of your office, and your business category to start. After it is complete, update your GMB profile on a regular basis.
In addition to having your business information display in the sidebar of the Google search engine results pages, people will now be able to write reviews on your dental practice. Every time someone submits a review, you will be contacted via email. Needless to say, positive reviews are going to be very important to potential future clients. Therefore, you will want to manage your reviews very carefully.
Dentist SEO Tip #6: Give Your Dental Website a Purpose
Last but certainly not least on our list of Dentist SEO tips deals with the issue of purpose. Most dental websites that I have looked at have one thing in common – they lack a clear call to action. What do you want potential clients to do after they have reached your website? How can you lead them in that direction?
In most cases you will want them to contact your office – either by phone or by email. To that end, make sure your contact information is available on every page. Also, make sure the contact form is prominently displayed on your contact page. Don’t make clients have to hunt for ways to get in contact with you. Don’t make them have to think. Make it easy.
Encourage visitors to your website to submit their contact information. Then you will have a contact that you know is interested in the service that you provide. You can follow up with them later if they do not contact you proactively. Bottom line, having them submit their contact information puts the ball in your court.
So how do you get visitors to leave their contact information? Give them something. It could be an immediate offer for a discount on their first dental visit, or a promise to send them future deals via email. The sky is the limit in terms of possibilities here. Put on your thinking cap and try to put yourself in the mindset of the website visitor. What would entice you into filling out the contact form?
In conclusion, I hope these tips for dentist SEO have helped you. If you implement the strategy given on this page for your dental website, you are going to see results in the long run. Start with the look and feel of your website and work down the list from there. Also, remember to get on Google My Business after your website has been updated and share it on social media.
Questions? Comments? I would love to hear from you. Please contact me at your convenience. Have a great day!