Frequently Asked Questions
Digital marketing FAQ: When it comes to digital marketing, people tend to have a lot of questions. For that reason, I have created the following list of frequently asked questions (FAQ).
Not seeing a question/answer that you would like to know? Send me a note and I will get back to you as soon as possible.
Do you guarantee your website development work?
Yes! When it comes to website development, your satisfaction is guaranteed. We will continue to tweak the design and functionality of the website until you are satisfied, after which we will take the website live. Should you wish for Northern Colorado SEO to maintain and/or search engine optimize your website after it is finished, we would enter into a new contract after the site goes live.
What is SEO?
SEO, or search engine optimization, is the process used to get a web page to rank higher than it currently is in the organic results of a search engine results page (SERP). This can be done in many ways, some ethical and some not so ethical. My experience with SEO has taught me that results that are procured through the ethical means of search engine optimization are much more reliable than their counterparts. Believe it or not, search engine optimization is much more of an art than a science and for that reason there is a lot of subjectivity that goes with it.
Do you guarantee results on SEO campaigns?
No. Unfortunately, SEO is a process that cannot be guaranteed. In fact, if you come across anyone that guarantees you results in an SEO campaign, I would urge you to turn and run. Much of the knowledge regarding SEO has been learned anecdotally through trial and error. The search engines are not going to revel their ranking algorithms to the public, and for that reason a good SEO cannot guarantee results. Also, there are other variables that come into play when engaging in SEO, most notably among them is your competition. What your competition decides to do on any given day with their own web pages and SEO campaigns is an unknown. If everything on the web were static, guaranteeing results would be more feasible. But the web is not static and therefore variables will always come into play.
What do I need to get started?
All you really need is a basic understanding of the tasks that I am going to be performing for you and access to your website’s back end. If you already have WordPress installed, all I would need to get started is a username and password with administrative privileges. If you don’t have access to WordPress, I would need to be able to log in to your hosting account so that I can set up access for myself.
Do you use contracts?
Yes, I do. In order for me to perform the necessary work to make your web pages rank higher, we need to enter into a legally binding contract. The minimum length of contract is three months, after which you should start to see results from the work that I have performed on your web pages. Longer term contracts can be negotiated in terms of price per month. I have no desire to keep you on longer than necessary and if you are where you want to be after three months, the contract can be terminated.